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Archive | January, 2010

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The 5 Ways to be a Social Media Douchebag I swear I didn’t…

The 5 Ways to be a Social Media Douchebag

I swear I didn’t make this, but this video is about 5 posts I’ve written in my head, but with stylish computer graphics and crazy computer voices.

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Oprah, we know your Twitpic isn’t legit when the photo…

Oprah, we know your Twitpic isn’t legit when the photo looks this good.

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Facebook and Twitter? Why not just put a gun to your head?

Facebook and Twitter? Why not just put a gun to your head? :

I saw this article title and thought, “I think that same thought EVERY SINGLE DAY.”

Then I realized the author was just as ridiculous as I am.

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Apparently Apple made the best photo frame ever. It also has…

Apparently Apple made the best photo frame ever.

It also has something called the internet too.

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This is not Social Media News, Mashable.

This is not Social Media News, Mashable.

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Feature: How not to Tweet with Sarah Palin Take a look at some…

Feature: How not to Tweet with Sarah Palin

Take a look at some of the numbers on the right of that shot.  See that?  Sarah Palin doesn’t follow ANYONE on Twitter.  Everyone of those followers consumes her content, while she takes nothing from them.

If a failed Vice-Presidential Candidate from Wasilla, Alaska can have a ratio of 60,000 followers to 0 following on Twitter, that means you too can keep better track of your friends and followers on Facebook, Twitter, or whatever social network your heart skips a beat for.

But, keeping good tabs on who you follow doesn’t mean a total friendship blackout.  That’s just ignorant and you won’t learn anything.  Vetting your followers and friends means knowing who the hell is actually behind the avatar and the user name.  More so, it’s about following the right people.  Who you follow says a lot about you and what your interested in.  It also shows you have something called taste.

Following nobody?  That just shows your self-centered and don’t give a rat’s ass about anyone else.

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Clearly someone’s database hasn’t been reading my…

Clearly someone’s database hasn’t been reading my posts!

Previously: NBC vs Social Media and An Open Letter to Facebook

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You’re too lazy to make a personal brand, Part 2. What’s in a name?

Reader Allison Najman made a great point in the comments on my post on personal branding.  She wrote:

It also helps if you have a unique name that no famous person or sports player has. You know, something like Najman 🙂

Allison is a great point. You need a name that stands out, so change your name.  If your parents were cruel and gave you a name like John Smith, change it to something more exciting.  Velociraptor Smith is a much better name.  Not only does it recall a prehistoric, flesh-eating dinosaur, there just aren’t that many Velociraptor Smith’s.

Given the choice between hiring John Smith and Velociraptor Smith, I’d go with Velociraptor.  Why?  It’s unique, it’s memorable, and it strikes fear into the hearts of my competitors.  Changing your name not only improves your search results, it essentially rewrites what your personal brand is.

So be lazy but unique and make your name stand out so your work doesn’t have to.