Whatever happened to Team Coco?
Conan O’Brien’s feud with NBC and Jay Leno brought a lot of buzz last month. There was a big Facebook fan page, people changed their avatars, and some fans e-mail carpet bombed the NBC Universal executives to keep Conan on The Tonight Show.
None of it worked.
So, we bitched in our tweets, complained in our Facebook statuses, but mostly we moved on. We forgot how NBC wronged Conan and proceeded to start watching the Winter Olympics, even though the Olympics are broadcast on the network that brought him down.
The power of social media is in the immediate. It draws our attention quickly, but without sustained action, its power fades away quickly. Immediate outcry gets notice, but without action to back it up, it’s all just noise.
Still with Coco? Here’s what you can do:
- Keep writing those e-mails to tell NBC what programming you want.
- Stop watching NBC
You have to hit them where it hurts, and you have to back it up with real action. Your angry tweets for one day won’t make a difference, but your eyes and your wallet will.