Pets are influential social networkers. Recent studies have found that 1 in 10 pets are on a social network. Sharing photos, poop jokes, and poorly veiled commentary is just as important to your fish as it is to your Mother-in-law.
But with a new social network comes the inevitable questions: “Should I let my pet use this?” “Is it safe for Fluffy to sniff new virtual butts?” “Is it important that my pet stay ahead of the curve?”
The answer to all of those questions is unequivocally “Yes.” Your pet absolutely needs to be on every new social network as soon as possible. It is now more important to get your pet set up on Google+ while a fancy profile and new circles. Here’s why:
- Animals are better at circles – My cat has three circles – Jay, Jay’s parents, and everyone else. She knows exactly what she wants to share with each group. With me for example, she wants to share that it’s 6 am and I haven’t fed her in 8 hours and that she hates me for it. For my parents, she can share how adorable she is without me knowing that she’s actually a nice cat. And for everyone else, she can show that awesome bug she killed and ate while I was at work. That kind of clear delineation is what makes circles work so well.
- Pets have no shame – Google+ is all about Google combining their multitude of products under one social experience, including search. So while things may be private now, who knows if Google will make everthing public to make the web even more searchable. Thankfully, my cat doesn’t care if this eventually happens, even if it ruins the illusions of her circles. Sshe will use her litter box in front of complete strangers, so why should she care if I know she’s actually nice to two people? Once all of her Google+ crap goes public against her will, she won’t care that everyone sees all eight of her nipples.
- Pets are trendy – Do you really want to be the person whose goldfish was left out of the Google+ beta? You’re not that kind of loser, are you?
- Pets need to be marketed to – Just because Google+ doesn’t have ads now doesn’t mean it won’t. And hopefully they’ll be just as creepy as Facebook ads. But if Google+ catches on for business, even though it has no direct business functions besides talking, think of how much stuff could be sold to your pets. Don’t your pets need more cheap crap made in China?