I am a firm believer that people will read your blog or visit your website for one of two reasons:
- They want to learn.
- They want to be entertained.
If you can do one of these well, you will build an audience. If you can do both well, you can build an empire.
Stop writing or tweeting or whatever because you feel obligated to, and start to think of ways to help people. Can you make them laugh or smile? Can you teach something? Can you do both?
Stop thinking of your greedy self. How are you helping?
