One of those social media buzzwords I hate it authenticity. Your tweets need to be authentic. Your Facebook page needs to be authentic. Your authenticity needs to be authentic or your audience won’t believe you.
I have strong beliefs of what certain people should do with their online identities, how they craft them, and then continue to use them. I’ve written previously about why I hate your politics, your awkward foursquare check-ins, or a number of other internet faux pas. All of these things add to what makes up what everyone thinks of you online, and often, people
As much as I can hate some of these things, I realize they are what add up to what makes a person unique. If you don’t do them too often, and they are balanced into your regular flow, I see the snippets of a person. Without the mistakes and madness, you become a robot, the unfeeling automaton of a company pushing its marketing agenda.
Odder still, what is authentic to you may not be authentic to me. I can think the ABC’s company’s Facebook is stiff and dull, and impersonal, while you can think it’s the greatest thing. I can think your tweets are awesome, but my friend might hate them.
How you use social media is the right way to use it. It’s not all about tweeting one way, or using Yelp to rate every time you eat out. You are authentic, regardless of what other people think of what you post online. They can judge what they see, but in the end its all one opinion versus another.
Create what is unique to you. Create what you want to see. Every piece of social media is a tool. What you do with the tools is up to you.