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Overly Long and Sentimental #recruitcamp Wrap-Up

I figured since I started #recruitcamp with my speech, I should end it with some of my thoughts about the various sessions and speeches I heard throughout the day.  Excuse me if this is a bit longer and a bit more boring than my usual, angrier posts, but how often do we get the chance to look behind the scenes and into the minds of people who want to hire you for your next job?

Like it or not, recruiters are on the social web.  They all have Facebook accounts.  They all have LinkedIn profiles.  Many have Twitter accounts and blogs, and those that don’t are considering having them now.  On top of that, really smart people are making new technologies to help connect them to the insane number of job seekers out there.

Recruiters and HR people are looking at social media and technology for several reasons, but it comes down to finding better candidates quicker.  Really, that’s all they want from social media. They want to stay ahead of the game and they think social media has the power to do that.

Some #recruitcamp presentations addressed these issues directly.  Mike from Jobs2Web spoke on how to build a business case behind using social media to find job candidates.  The biggest takeaways from his session for me were:

  • Drive candidates to actual jobs and job content, not just your company website.
  • Be able to analyze what you set up. Otherwise, you’ll have no idea if it’s working.

These points seem redundant to a social media maverick like myself, but they are essential.  If you are using social media in any sense of a business matter, figure out a way to measure it.  Otherwise, why do it in the first place?

Tola Oguntoyinbo’s presentation was a bit too general for me. There were many questions and someone asked what social media blogs were good to follow to get general ideas.  She asked if Mashable was good, and when Tola recommended it I almost died.

While, I have a known grudge against Mashable, I do believe there are some much better Social Media blogs out there that are just as reactive but take a deeper and more detailed look at issues.  One I love is Social Media Today because it features a huge number of authors speaking about the variety of ways Social Media is used.  It’s not as hip as Mashable, but it aggregates a lot of really good content.  Also, Social Media Examiner posts some amazing articles and videos that break down social media studies and uses that can be applied to a variety of different fields.

Another question from that session that I know went unanswered was if someone had B2B social media campaign examples.  I still don’t have any, but I bet you can find a bunch at Social Media B2B.

I loved Laurie Ruettimann’s keynote.  It took a very different tone, analyzing the state of the work force and what recruiters and HR professionals should be talking about.  Her main point: The system is broken, and social recruiting isn’t going to change a broken system.  It was completely different, and absolutely Laurie.

Honestly, I was lost by the sessions immediately after Laurie.  But, they did give me a free cookie, and I can’t forget that.

A personal highlight was meeting Jennifer McClure, aka CincyRecruiter.  I started following Jennifer on Twitter long ago when I was looking for my very first full time job.  She’s wonderfully down to earth, and a master of the nuances and intricacies of personal branding. My favorite quote from her session: “There is no ‘and’ in personal brand.  You can only be one thing.”  True to this statement, I’ve embraced my role as The Anti-Social Media guy, and will start letting my other roles take the backseat.

Overall, I’m glad I spoke, and I am glad I was given the chance to learn so much.  The world is changing faster than ever, and people are using all of the social media tools in more exciting and creative ways.

Anyways, I’ll be back to my normal, curmudgeonly self next week, and I promise I will start taking on more aspects of what Facebook announced at f8 (hint, I don’t like it).  Also, if you’ve been waiting for me to say something about LinkedIn, I may finally have something for you to read.

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This is not social media news, Mashable. This headline is more…



This is not social media news, Mashable.

This headline is more generic than the prescription drugs the doctors in the hospital prescribe.  Also, that first sentence is written in the passive voice.

Shame on you Mashable.  Shame on you.

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#Recruitcamp and the Way We Use the Web.

I’m spending the day at #recruitcamp.  I’ll be speaking on why Everything you Learn on the Internet is Wrong, and then spending the day wallowing in shame learning about how recruiters and HR personnel are using social media tools to reshape hiring processes.

I have to admit, when Rob Humphrey approached me to speak at this conference, I was overwhelmed.  What can I, someone who mostly makes fun of how people use Twitter or Facebook’s never ending quest to “Like” the web, contribute to recruiters?

I realize now #recruitcamp isn’t simply about learning how to put recruiters on Twitter or LinkedIn to fill job openings or attract better job candidates.  It’s about taking a moment to rethink the way companies hire and how people can make it better, whether through using social media tools or just getting the processes better.  It’s about rethinking personal branding and the way job applicants, and all people, can better sell themselves online.

Just like every one of us, the #recruitcamp attendees can make a real difference with each tweet and status update.  It’s time we stop thinking of using social media, but why we use social media and how we can use it better.  I for one, intend to make sure I do my best to make their social media use better.

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Social Media @ Work: Talking about Work

I like to follow the first two rules of Fight Club about talking about work in social media

  1. You do not talk about work in social media.
  2. You DO NOT talk about work in social media.

Well, darn Jay, those rules seem pretty harsh.  Why shouldn’t I talk about my job online?

You don’t want to get dooced (though that seemed to work out very well for her in the long run).  And whatever it is you do, it probably isn’t the best idea to share any of the details about it with the rest of humanity.  We all deal with our own horrors at work, the last thing we need are yours.

There are a lucky few who exist in a rare and amazing bubble where they can talk about certain parts of their jobs and work life online.  But those people are a select few and even then they are extremely limited in what they can talk about.  Often, their intent isn’t to share details, but generate new business, and they aren’t as personal as you might want to be.

So, what do the rest of us do to talk about work online?

Since we can’t talk about what pays the bills, we make work to talk about.  You happened to be reading the work I make for myself.  Other people have hobby blogs, or charity websites. These don’t pay the bills, but they keep the eyeballs on you.  They prove your ability to put something together, that you can write, and that you have a passion for something.

You may not be able to talk about exactly what work you do, but you can be creative and make a way to talk about what work you want to do.

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On Fans and Liking

I checked The Anti-Socla Media Facebook page today and found this message:

Introducing the Like button

Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.

Wait, what?

Thanks for the warning about this Facebook.  You already know I hate liking things.  Now, you’ve gone and perverted Fan Pages into just Pages.  The one thing I thought made me stand out, and here you’ve gone and perverted it into something people just like.  Isn’t liking an inherent part of being a fan?

What’s worse is that Facebook is doing this just to try and figure out how to sell more ads and make more money off of each user.  If you are connected to more brands and things, then Facebook knows which products to try to sell to you.  It’s all a twisted way of playing with words to try and make a few more dollars.

So, go on, keep liking things.  Just play into Facebook’s arms until it crushes you in it’s monstrous bear hug.  One day, when you’re crushed with connections and likes, you’ll wish things were simpler.

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Social Media Addiction

Social Media Addiction:

I love Social Media Examiner, their articles are well-written and thought provoking.  They also don’t shove it down your throat that social media is the greatest thing ever and will save us all.

This post on social media addiction shows how much we are growing to depend on social media for news and information. One stat that really caught my eye was 11% of respondents under 25 WOULD INTERRUPT SEX to answer an electronic message.  Really, is any text/email/tweet/Facebook message message THAT important?

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Top Five Tweets I Hate – Part Two

So, last Monday I had a lot of fun with the Top Five Tweets I Hate to See, so I figured, let’s beat a dead horse until it’s glue.  This is my list of common tweets I saw this past week and what drove me nuts:

  1. Good Morning – Sometimes it’s just those two words. Sometimes it’s “Good morning and have a great amazing awesome day!”  Rarely it’s “Good Morning.  Today is going to suck.”  Either way, it’s morning and we remember you are here even if you didn’t tweet good morning.  So stop it.
  2. Coffee – Another frequent morning tweet.  We’re all zombies before 9 am and we have caffeine.  But being a zombie doesn’t mean we all tweet the same thing in the same tone, as if we’re craving the delicious flesh of the living.
  3. Foursquare without any Information – I see a lot of “I’m at CVS.” or “I’m at Wal-Mart.” tweets.  Are you asking for the entire internet to try and find you?  Is there something we need to know about why you are at these places?  I want relevant information or entertainment, not random locations.
  4. iPhone Rumors – Most people on Twitter have some obsession with gadgets and gizmos, and the iPhone is king of them all.  However, we need to accept that Apple will let us know about it’s products are ready.  Blasting every rumor or hypothesis will drive people to think you are a lunatic with nothing else to do.
  5. Anything with Justin Bieber - The boy has a lock on being a trending topic.  Don’t give him any more publicity, and please don’t give him any more musical credibility.

What tweets are you all hating this week?

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Social Media Burnout.

It’s funny how I started the week feeling burned out about blogging and social media.  However, the awkward tweets, the mindless check-ins, the technical nightmare of running a blog really resonated with a lot of readers this week, meaning one thing:

You all are really burned out as well.

The more I think about it though, it doesn’t come as a surprise.  How many tweets can we possibly read in a day?  What do you do with those 200 some articles that come into your RSS reader daily?  How many times will you pull out your phone to check in every time you step into a different building?

We lose a little something every time we spend another minute than necessary in front of our computer screens.  Those 5 minutes checking Twitter 4 times a day add up to 20 minutes, and in three days that’s an hour.  In a couple of months, you will have lost a day of your life to Twitter alone.  Add the time you are waiting to check in on Foursquare, and the time you spend on Facebook and you’re draining years of your life away.

The constant stream of tweets and updates from around the globe create a never ending race to engage and be heard.  Keeping up with it all while trying to do meaningful work and make real connections is insane.  You can’t do it.  The more you try to, the more you struggle and lose that spark of inspiration to create.  It hit me hard this week, and I know it will hit me again.

I’m lucky to have this platform where even as I burn out, I find inspiration and support in my downward spiral.  Many people don’t have those friends and contacts.  They leave these platforms forever.

Burnout will come.  Don’t let it ruin your social media.