Anyways, I read Gini Deitrich’s take on the Chrysler tweet that won’t die. I appreciated her insights as an agency owner, and as I was reading the comments, I was floored at Gini’s comment, “I think it’s wholeheartedly inappropriate to swear online.”
What the f-bomb? What internet do you live on Gini?
I’m so sick of the cult of
damned personal branding and professionalism. They want to be big-f#$*%n’ brother. They proclaim that you can’t have one “damn” online because any little shit who ever looks you up will grab you by the balls and cast your scrawny ass into the hell for typing one curse word. Every nasty word you’ve ever used as a writer or blogger will come back to bite you in the ass, so you better hope you wiped your ass clean and there isn’t any toilet paper left clinging on.
I know that brands and companies shouldn’t be swearing. That’s just asking for trouble. But people are different.
People swear in the real world, and they swear a lot. Many people let out a “shit” or a “damn” or bless my heart, a “fuck.” And people curse online all the time. Knowing how and when to use each of your words is what makes someone a great communicator. Would you manipulate a myriad of utterances, or would you use a bunch of words? Great ideas are not always expressed in ten-cent words but four-letter ones.
Great writers know how to use their language to write for multiple audiences. Audiences who use words like “damn” and “fuck” and audiences who confabulate. It’s all a matter of choice and timing. Do we all make great choices? Of course not. Knowing which crappy word to use and when to use the damned word is what separates the great writer from the mediocre.
What do you think? Is swearing online best left to faceless trolls? Does it have a place in our online dialogue, or are personal brands too precious?