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How to Become Instantly RT-able

How to Become Instantly RT-able:

When articles like this come across my radar, a part of me dies on the inside.  Inspirational quotes?  Link to Mashable?  Be famous?  These ideas are so canned the spam in my e-mail gets more attention.

Be yourself.  Don’t worry about what others think, and tweet what’s important to you.  If you’re good enough, the RT’s will come.

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Networking Events

I’m heading off to Raleigh #MediaLeaders tonight.  I go to networking events because I feel the best way to connect with my readers is to meet them in person.  Sure we have a lot of fun here, but text only conveys a small portion of my insanity.  Also, I’m going to find new readers.  It’s a win win for everyone.

Social Media events are such weird happenings.  You inevitably know people because you have followed them for a while, but at the same time, you don’t know how crazy or depressing they are in person.  It can be a sad state of affairs when you find out a favorite blogger is actually a pervert that has bad breath.

Most often though, you find out the person behind the avatar is much more fun and engaging in person than they could ever be online.  When you go home, you have a better idea of the person, and your online interactions are strengthened because of it.

Readers, what do you like or hate about networking events?  Any series of events you love?

Also, if you’re at Raleigh #MediaLeaders, stop by and say “hi” to me!

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Anti-Social App – Tune Out

I don’t want to review iPhone, Android, or whatever apps come my way because there are a million other websites that review apps much better than I can.  That being said, Tune Out came my way advertising to “Ignore the Noise” and “Follow my Favorites.”  Ignore the Noise?  Follow my Favorites?  Count me in!

So, after the splash screen, you get another screen asking to load your Facebook account.  This seems great, because I get most of my “noise” from all the crazies I’m “friends” with on Facebook.

However, this screen is a lie.  By other accounts “like Twitter.”  Tune Out means only Twitter.  Also, you can’t screen by Twitter accounts individually, you have to be Facebook friends with that person and link their Twitter account to their Facebook.  It’s very annoying, and very useless.  Personally,  have many friends on Twitter I am not friends with on Facebook.  I don’t want to have to tie it all together and friend more people I don’t really know.  This could easily be improved, and doesn’t need to be deceptive and crappy.

Otherwise, the interface is pretty clean and self explanatory.  You add friends to your grid from your Facebook friend list, and then it gives you the selected few’s updates in the latest feed, or you can just look and their profile. You can search for friends, or just scroll in your giant friend list until you find the people you want to find.  To remove someone, you go back to the list and remove them.  Pretty simple.

I had some issues with the app pulling the most recent updates, as the second time I loaded it, it still had the same “Latest” updates from Friday.  Also, I had several crashes.  I’ve never had the Facebook app hang or crash in anyway, so this is inexcusable for an app trying to emulate part of that experience.

You don’t need this app.  A decent Twitter app like Tweetie 2 or Tweetdeck and the Facebook app do their job very well.  Using Twitter Lists and Facebook’s Privacy and Newsfeed features will do a much better job than Tune Out can.

On a final note:  Altoids, why?  How and why should app make me want to buy breath mints?  If anything, the people who buy Altoids are social people who want other people to stay near them because their breath doesn’t stink.  Maybe you should rethink where you are spending your advertising and marketing dollars instead of churning out half-baked, crappy apps.

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Social Media Will Not Save Your Business

I hate to say it, but it’s true.  Social Media, whether it’s your hip new Twitter account, your Facebook fan page, or your sweet Foursquare Check in deal, isn’t going to save your business.

Here’s the stickler.

Social media takes work.  Real work.  It’s not something that just happens because you put yourself on whatever network you’ve just heard about.  You have to put out consistently good information that people want to read.  You have to be constantly searching for new sources of inspiration for tweets and blog posts.  You need to respond to all the whiny customers who love or hate you.  You have to want to make it all work, even when your brain is tired and your kid is crying and you haven’t really slept in two weeks.

For most of us, we don’t get paid to take time out of our lives to use these tools.  We take another valuable minute where we could be working or relaxing to see what’s happening and what people are saying about us.

Your time is valuable.  You could be spending that time perfecting a recipe, fixing the flaws in your product, or maybe just taking a breather from the chaos.  Spending another minute trying to generate buzz about something that isn’t there isn’t going to help.

Focus on the fundamentals.  Is your product or service awesome?  If not, why?  Can you make it more awesome?  Once your basics are perfected, then move to social media.  Social media won’t help if your service is crappy.  People will just tell the whole internet it’s crappy.  And you don’t want the whole internet thinking poorly of you, do you?

Think of your business as a ladder.  Your basics, such as making consistent profits, are the first few rungs you cover.  Once you can climb those first rungs blindfolded, then you can move to making a social media presence.

Start too soon though, and you might just fall off the ladder to a horrific and painful death.

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I sold out.

I did it.  I sold out.

I’m proud to announce that Mashable will be acquiring The Anti-Social Media.  Three months of hard work, collecting the oddball stories not about social media on Mashable have lead to this blog being bought by Mashable.  Quite a turn around, I know.

Speaking on the acquisition, Pete Cashmore said:

We’re very excited to begin working with Jay.  His talent, experience, and eye for relevant social media journalism will be a benefit to the entire Mashable team.  We’re excited to be working with someone who can produce his own original content, rather than outsourcing to guest posts.  Overall, I think this acquisition will help legitimize Mashable as a true social media guide.

As part of the acquisition, The Anti-Social Media will transition into a recurring Mashable series, The Social Media, a hard-hitting look at social media journalism.  I promise, it will be the only legitimate series on Mashable, and won’t talk about the iPad.

The Anti-Social Media will remain here, but will mostly just be a place for me to bitch about how much I hate the ways people behave online, why my Facebook page doesn’t have more fans, and why you keep making awkward Foursquare check-ins.

It will be business as usual, but now I’ll have oodles of cash from blogging. 

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Social Media @ Work: The Personal Brand

Employers don’t know what to do with social media at work.  You want your employee’s to leverage their networks, but you don’t want them to waste your money by playing Farmville all day.  You have to treat your employees like adults, and that might be too much for most employers.

Worst of all, most people don’t understand how social media interacts with work.  Yeah, it as fun to tweet how hot that boy at the club is Saturday at 1 am, but try explaining that to a client who sees it Sunday morning.  Or maybe they’ll notice all those strange, “artistic” photos you keep posting to Flickr of decapitated Barbie dolls.  Probably though, your current or future employer will find ancient photos of you from college that are completely inaccurate to who you are today.

You can’t control everything about yourself on the internet, and you can’t control how anyone uses the internet.  All you can do is suggest certain ways to use the tools online and suggest a better picture of who you are.  If you don’t think these suggestions are powerful, think again.

People notice what is front of them.  That’s why it’s important to be on the first page of Google.  People don’t pay attention after that first page.  If you work hard on creating a singular vision of yourself, you’ll find most people will only pay attention to that aspect. Because the internet is forever, you’ll have to address the dark crappy corners head on when necessary, but those instances will slowly become fewer and far more in between.

This singular vision is your personal brand.  It is your hyper-stylized, ultra-polished version of yourself people want to be near and be friends with.  It’s you bumped up a notch, the way you wish you could be.  It’s the way you want people to notice you, not the photos of you from high school you can’t escape.  If I can become the Anti-Social Media guy in three months, you can become whatever you want to in the same time.

Who will you be in three months?  What will your brand be?

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The Anti-Social Media Facebook Page

The Anti-Social Media Facebook Page:

I finally jumped on the bandwagon and made a Facebook fan page.  First person to like a post gets slapped.

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Everything you know about Authenticity is Wrong.

One of those social media buzzwords I hate it authenticity.  Your tweets need to be authentic.  Your Facebook page needs to be authentic.  Your authenticity needs to be authentic or your audience won’t believe you.

I have strong beliefs of what certain people should do with their online identities, how they craft them, and then continue to use them.  I’ve written previously about why I hate your politics, your awkward foursquare check-ins, or a number of other internet faux pas.  All of these things add to what makes up what everyone thinks of you online, and often, people

As much as I can hate some of these things, I realize they are what add up to what makes a person unique.  If you don’t do them too often, and they are balanced into your regular flow, I see the snippets of a person.  Without the mistakes and madness, you become a robot, the unfeeling automaton of a company pushing its marketing agenda.

Odder still, what is authentic to you may not be authentic to me.  I can think the ABC’s company’s Facebook is stiff and dull, and impersonal, while you can think it’s the greatest thing.  I can think your tweets are awesome, but my friend might hate them.

How you use social media is the right way to use it.  It’s not all about tweeting one way, or using Yelp to rate every time you eat out. You are authentic, regardless of what other people think of what you post online.  They can judge what they see, but in the end its all one opinion versus another.

Create what is unique to you.  Create what you want to see.  Every piece of social media is a tool.  What you do with the tools is up to you.