Another year comes, and all the geeks of the world jizz their pants for South by Southwest Interactive. It’s the spring break for geeks, a moment for all the technology nerds to get together and learn from one another and descend upon the city of Austin.
While I am admittedly bitter because I cannot attend, another part of me questions all the madness that goes on with the conference. I see my friends tweet nearly everything from a panel. I see the same quote tweeted 6 different ways, making me scrape out what I think the real quote is. Then, I wonder what is the point of them paying to go to the conference and learn this information. Because that’s the point of going to the conference. To learn new tools, techniques and tips to make yourself or your employer more money.
While I love sharing and learning new information, there comes a point where blogging, tweeting and live-streaming every last thing turns into information overload. Worse, why did you pay for all that knowledge, if you were just going to throw it out into the internet where anyone can use it? I’m all for sharing, but there comes a point where you need to decide what’s worth sharing and gaining new connections versus what information to keep to yourself that you can use to monetize.
Another thing that drives me nuts about SXSW: the parties. While I am all about a great party and having fun, if I was paying for a social media manager to attend SXSW, I’d kill them if I knew my money was going to pay for them to drink away everything they learned last night.
Again, this could just be my jaded point of view since I’ve never been there. But, if this much information is leaking to me via the internet, the actual chaos down there must be maddening.
I will continue to stay indoors, away from conferences, waiting patiently for The Great Purger to come to all good boys and girls who have cleaned up their internet lives on Social Network Purging Day.