There’s a myth that all it takes to get a social media job is an overinflated Klout score and the ability to use “the Twitter.”
The ancient order of rockstar social media ninja gurus will probably never let us live that down. Jerks.
Maybe that worked in 2008 when people we’re easily distracted by all the shiny widgets, but these days a robust social media presence doesn’t demonstrate much if you’re not able to tie that social media presence into a business goal. The CEOs and business leaders I know look at social media as a strategic tool to effectively communicate and advance their business goals.
In other words, they look at social media and they suck the fun out of it.
They don’t care that it’s fun. They don’t care about #tigerblood. They care about making more money and growing their business. It’s that simple.
Sure, you can use Twitter to build your thought leadership, but rarely do you get by on thought leadership alone. At the end of the day, you need to have the connections, talent, and skills to make a noticeable positive difference in the business.
So stop tweeting for the fun of it. Make connections with the people who can get your lazy tweeting butt a job. Work with a local volunteer organization or non-profit to enhance their goals through social media.
And for the love of all that’s holy: nobody cares about your lame Klout score. Get over your dumb, meaningless number.