When was the last time you challenged your audience? I’m not talking about running a contest to see who can post the most ridiculous YouTube video or how many people will donate to your website. Any greedy moron can challenge people that way.
Writing online comes down to two things, informing your audience or entertaining them. The great authors are able to do both at the same time, and the very best are able to add another layer of challenge onto that. That’s what I want to be reading.
I don’t want to read another half-assed lesson on how to make LinkedIn work better or how some new app works. Tell us stories and give insight into the human condition. Make us think deeply. Give your audience something to talk about.
Think radically. Dream harder. Tell a story that matters to you. These are the ways you get people to stop skimming along the bullshit online and have them start digesting what they are reading.
And if you can’t do that, then why are you writing online?