I have a not so secret obsession with Rebecca Black’s Friday. It’s so bad, it’s hilarious to me. What’s even more hilarious are the hundreds of amazing and creative parodies and variations that people put together.
So, while I was looking around for more random crap related to the Friday video, I found Benni Cinkle.
Benni is the girl in pink who dances awkwardly in the Friday video. She’s become something of a viral meme herself because the shot in the video is so bad and weird. However, instead of hiding away and hoping that she can pass into anonymity, she has embraced her awkwardness, and has built a better personal brand than you.
Benni has more Twitter followers than you. She also has more Facebook Fans, more YouTube subscribers, and more Tumblr followers. Her Klout score is even better than yours and all she did was dance in a video for a total of 5 seconds.
You can work as hard as you want to become an influencer and thought leader. You can put yourself out there daily, and tweet, comment, and blog all the damn time. But there is a certain level of serendipity and luck that goes into becoming an online celebrity that is outside of your control. You can’t force people to make you go viral. You can’t make people find you entertaining or insightful. The most you can do is keep working hard and hope your efforts pay off.
Or maybe start dancing badly in other people’s videos and hope it goes viral. Both have pretty much the same shot at internet celebrity at this point anyways.
And yet, ironically Rebecca Black took down her Friday video from youtube claiming copyright infringement: http://www.youtube.com/watch?v=CD2LRROpph0 Curious what you think about that.
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