This weekend Google’s chairman Eric Schmidt said Google+ is actually an identity service.
Well color me surprised.
An identity service? What the hell does that mean? Isn’t this a social network where I can connect with my friends?
Google is really just a giant internet advertising service. Facebook is the same way. We’ve know that for years. But for Google to basically come out and say “We’re profiling you.” is creepy as fuck.
Now when I use Google+, I notice how it’s collecting information about me. Circles, which are essential to add people, delineate my relationships. Sparks, a feature which I haven’t used at all, is really just a method to capture my interests for advertising. When you go to Google+ and you aren’t logged in, you notice that isn’t called Google+, it’s the Google+ Project.
A project to identify everyone.
Will there ever be a social network that isn’t creepy? I’m not holding my breath, even for Diaspora (Side note: what the hell ever happened to Diaspora?).