I get a lot of press releases about new social networks.
Apparently, PR people think a guy who writes about how much he despises social media with every fiber of his very being wants to try out new social networks for fun and then write about them.
Right.
So, I read through these press releases, and almost always, I’m curious about how bad these social networks are. And almost always, they’re appallingly bad.
We added the ability to dislike things! You can only have 25 friends! You have a better illusion about the ability to control your data!
Yes, those are the features that people are just dying to share with all their friends. Because everyone loves it when a friend tells them they are disliked.
Social networks aren’t built on one feature alone. It takes a set of complex features tied together to a network of people who produce enough interesting content to make me stay on the site. And that’s really damn hard to build.
I’m certainly willing to try a new social network, but give me a more compelling reason than one dumb feature.
And don’t send me an entire press release. I don’t have time to read all of that BS.




















