Every day, I hear or a read on a social media blog that someone needs to “start doing the work.” Hell, I told people the same thing yesterday.
But nobody actually knows what the fuck social media work is.
You think in the circle jerk of passionate, loving social media folks, we’d gladly support each other’s work because we all have been through it.
But no. We all bitch that everyone else needs to get off their ass and do the work.
It’s easy to criticize someone’s work when all you see is a handful of tweets, YouTube videos, and Facebook updates because these seem so insignificant. It seems like anyone can just hop on Twitter and start writing a bunch of promotional messages and gathering followers.
What you don’t see is the boatload of emails trying to get a 48 pixel avatar correct with the design team. The messages across the company trying to resolve a customer service issue. The stress of trying to cram a bunch of mandated information into a format that doesn’t support what the communications department is determined cram down your followers’ throats.
You don’t read the 25 page strategy and planning document that someone spent an entire month working on, only to have it rejected by a troll who hasn’t touched the internet.
So get off your high horse and stop complaining that other people don’t do social media work when they don’t tweet/blog/pinterest/Google+/Facebook like you do.
Just because you don’t see their work doesn’t mean they aren’t doing it.