I’ve been paying attention to a few personal blogs that have become less than personal.
In our world of constant publishing, we’re all playing a desperate game chasing Internet celebrity and a meaningless personal brand. I get that.
But what I don’t get is when every single post on your-name.com is a guest post from some no name hack. These posts claim to be written by some VP or CXO you’ve never heard of. Because someone’s title is supposed to lend them credibility.
In reality, we all know these guest posts were we written by a copywriter locked working from his or her apartment. The blogger is off hustling for money, and the rest of us are tired of reading content that has the appeal of a cold pile of vomit.
Is the personal blog the best place for a guest post? I don’t think so. I don’t run guest posts on here because of this very reason. I refuse to dilute myself for someone else’s glory.
What part of yourself are you willing to sacrifice for someone else’s Internet glory?