I don’t know about you, but I’m too cheap to give discounts. I don’t have any free stuff to give out either. So for the vast majority of marketers who run a Facebook page, there goes the best Facebook strategy possible.
Instead, marketers offer a bunch of crappy posts to foster “engagement.” Then they try to pass that off as ROI because engagement is entirely a sustainable business model.
Here’s an idea that you can use today to figure out your Facebook strategy.
Take an hour and review the Facebook insights for your brand page. Go to your Facebook page and see what exactly works. Ask questions about the posts like:
- Which kinds of posts receive the most engagement?
- Which posts are commented on, liked or shared?
- What topic was the post about?
- When was it posted?
It’s hard. It takes time and thinking. You may even have to write something down in a spreadsheet.
If you’re bored already, maybe you can make the intern do it. Then again, they’re probably running your Facebook strategy anyway.
But one way or another, you’ve got to take the time to analyze your Facebook page. Maybe your Twitter account and Pinterest account to. Research and analysis lead to the insights necessary to develop a real social media strategy.
Anything else is just posting in the dark.