You want a cheap, effective engagement tactic for Facebook? Fine.
Post “Like this status if _____.” Fill in the blank with something fundamental related to your brand. For example:
- Smart phones: “Like this status if you love texting!”
- Cars: “Like this status if you love to drive!”
- Cat food: “Like this status if you have a cat!”
See how boring that is?
The sad thing is that it works and it works extremely well. It’s easy for anyone to read that, think “I have a cat!” click the like button, and keep moving onto other half-assed Facebook statuses. Your page quickly builds up huge Edgerank score as more and more people quickly hit that like button.
This is what happens when you’re forced to game an algorithm to reach people. You stop creating interesting, compelling content that tells stories, and instead you just tell people to mindlessly click a button to stay relevant so you can sell people crap they don’t need.
Ugh. It’s a wicked game. But that’s the world we live in.
Just go like my status so more people will read this post.
I find a lot of posts from major companies boring. They have a formula: 1. make a comment. 2. Promote a link. 3. Ask a question/ask people to like your post.
- spam
- offensive
- disagree
- off topic
Like