LinkedIn finally gave companies the ability to post status updates to their LinkedIn pages.
Why this feature took over a year to implement, I don’t know. It’s not like they were building an entirely new functionality that will revolutionize the way we interact with brands on a one-on-one, public basis. What year do they think this is? 2007?
What I know is that I really don’t give a crap about companies having another mouthpiece to put more crap in front of me.
What are brands doing for me on Facebook? On Twitter? Nothing. Attempting to get me to buy stuff. Attempting to fix the relationships they ruined with crappy products and services. Now LinkedIn wants to try and fix their crappy hiring process by having job seekers complain on their LinkedIn page?
Please, Betty in HR has better things to do, like make sure you get your meager benefits.
On LinkedIn, all I care about with a company is seeing if I know anyone who works there, seeing if someone in my network knows someone there, or if they have job openings. I don’t need a company’s latest press release, and I certainly don’t want to start a dialogue using my professional network and profile.
LinkedIn I know you want to be cool like Facebook and Twitter and give businesses a voice. As a publicly-traded social network, you are also trying to answer to shareholders and the businesses that make up your revenue source. But let’s face the facts.
You’re a social network of utility, LinkedIn. People use you because they want their professional life in one place. Focus on giving users the network and tools to succeed in their careers by connecting them with people and companies in real and valuable ways.
What do you think of LinkedIn’s latest feature? Useful? Useless? Let me know what you think. I’ve got to put my latest press release in front of another network.
[...] die ihnen folgen – ähnlich den Facebook-Pages. Warum diese Funktion ein Jahr brauchte, fragt sich Jay Dolan zurecht, und gibt auch gleich die [...]