“Twitter is the bird, the bird is Twitter.”
Oh fuck that.
Twitter is about exchanging messages around the globe quickly from any device with SMS capabilities. It’s about posting what you ate for breakfast. It’s posting what you overheard at lunch. It’s making some sly observation that makes you seem both like the coolest person ever and the biggest douche on the internet. It’s waking up and telling Twitter good morning before you’ve kissed your loved ones.
Changing your logo and posting a pretentious blog post will not make you relevant.
Providing a useful service that allows people to exchange information quickly and easily will keep you in the hearts and minds of the masses. In fact, you already do that Twitter. And you do it well without being a total asshat like some other social networks I know.
So, in six months when your creative director is trying to get you to change your logo once again (“It’s made of fairy dust!”), just stop and think about how you can use that money to improve and enhance your service to your users.
Me and the rest of Twitter will thank you then.