In an effort to remain relevant when so many people would rather it just die, Google rearranged the deck chairs on the Titanic redesigned Google+ last week.
The redesign did not bring any major new features. Exciting new features would be too logical for Google+ to compete against the likes of Facebook, Twitter, or Pinterest.
Instead, Google+ brought the white space.
Other social networks fill every inch of your screen with needless crap and advertisements. Google+ reminds you to breath and relax with a huge swath of warm, white screen.
Embrace the white space. Love the white space. Make the white space a part of your very core.
For soon enough, the white space will be filled with contextual advertisements that suck the very soul out of your circles.

There never was any soul in Google Circles to begin with.
WIN.
I’ve got a soul but I’m not a circle.